Evolution of Apple's LOGO

Apple Logo over the years

Logos form an important part of a company ‘s identity. They are like face of a company which help people to remember and easily recognize the brand .Every logo is unique in its own way and has a story to tell about company’s evolution over the years beginning from it’s inception.

The logo of apple is famous and recognized all over the world. The first logo of apple was designed by Steve Jobs and Ronald Wayne in 1976 showing  Issac Newton with an apple dangling on a tree above his head with the inscription “NEWTON…  A mind forever voyaging through strange seas of thought... Alone” giving tribute to Newton. In 1977 logo was changed to Rainbow Apple inspired from the first success of Apple II, a computer with colored graphics.

Now, this is interesting ! A lot of stories goes behind what bite in the logo of Apple stands for. It is said that the bite in the apple was introduced to differentiate it from Cherry tomato, and according to another story the bite  honors the  mathematician Alan Turing ,the father of computers who committed suicide by eating an apple with cyanide. The bite also goes with company’s slogan                 "BYTE INTO AN APPLE”. Okay!  That’s a lot of thought there.

Later in 1998 when iMac was launched , the logo was made monochromatic to go with looks of iMac. Today gradient Chrome silver design is used because of its flexibility and ease of placing it on all apple devices.  So, we can see how a simple logo like an apple can go a lot of transformation over the years, I was just wandering how Starbucks came up with their logo-that’s something really intricate!! We will find out, but one thing is clear that a  logo is not just a symbol to identify a Brand but it’s a reflection of company’s values, business, success and a lot more.