BACARDI- King of Rums
Bacardi is one of the world’s most
renowned and oldest spirits brand and has portfolio of more than 200 brands and
labels. It is the largest family owned spirits company in the world. Bacardi was
founded in 1862 by Don Facundo Bacardí Massó in Cuba and has since been
nurtured by seven generations of the Bacardi family. The Bacardi is identified
by its unique Logo of free tailed bat also giving it the name “ the rum of the
Bat” .
There are many reasons cited for
specifically choosing free tailed bat as a symbol. Firstly, the free tailed bat
is valuable to rum business, as it eats the insects which destroy sugar cane,
which in turn is crucial for the production of rum. It is also said that the
garage in which brand Bacardi was started had a lot of fruit bats, which
inspired the Bacardi’s unique symbol. Another excerpt says that the logo was
suggested by Don Facundo Bacardí’s wife as In Cuban mythology free tailed bat
is a symbol of good omen, good luck, and good health. There is no doubt that
the logo has brought good luck to the Bacardi family but they had their own
share of difficulties too facing wars, financial distress, epidemics but they succeeded.
Recently, the brand in collaboration
with Warren Ellis and Michael Allred, industry legends when it comes to making
comics, have created the graphic novel “ The spirit of Bacardi” which tells the
story of the Bacardi family. According to a press release, the drops of BACARDI
Gold rum were added to the ink used by Allred. They literally added
Bacardi to the graphic novel in its true sense. And its a must read.
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